The Life of a Listing Prepared By Steven Senter, Real Estate Broker and Marketing Staff

1-2 WEEK: 1. This is the most important time on the market, the first impression is being made. Studies show that up to 40 percent of your home activity may occur now. In real estate, most good agents are far too busy to do anything but run a list of properties in a given area and not a list of the home features. The ONLY thing impacting their decision to show the property is how your price compares to others.
A. If priced correctly, you will receive multiple showings, and an offer anywhere from the first day on the market through the end of the month. This buyer has been waiting for this home at this price to appear on the market.
B. If priced too high, one of two things will happen:
i. We will be ignored by the realtors and their buyers OR
ii. We will receive some showings, but no offer, because they are using your home to sell others, or the buyers are making the decision your home is not worth the asking price.

2. What we're doing:
A. We have placed your home for sale in the Multiple Listing Service(s), so you will receive the benefit of an estimated 500 local Realtors and 30,000 in MLS-NI having knowledge of your home's price and features.
B. Hot sheet provided to the intra office agents. C. File begun, sign with 800 # rider installed, lock box on. Marketing Coordinator and I have previewed and taken pictures for the color brochure in home, websites and advertisements.
D. A brain storming session to target the desired buyer who will pay the most money for your property. The first two ads have been designed and placed in the schedule.
E. Websites have been updated with your property.
F. Feature sheet is designed and placed in home for prospective buyers to take home after showing.
G. Wants/Needs network of contacts has started.
H. My staff and I are contacting potential buyers.
I. My team of experts (title company, loan brokers, etc.) have been made aware of my new listing and will be sold soon.
J. Caravan has been ordered by now.
Remember, 80 percent the marketing of your home, though, is the price.

2-4 WEEKS:
1. By now, your listing has been fully promoted to entire 'Network'. At this stage, via agent/market feedback, we will know if the price is right. My marketing staff and I will inform you if there is feedback.
2. We follow-up on all showings (we should have had anywhere from 4 , if we are priced right). 3. Enthusiastic portfolio of your home's features sent to target offices/brokers.
4. Continuous contact of demographic list, with direct market flyers.
5. New listing postcard sent to surrounding 50 homes.
If not SOLD yet'
4-5 WEEKS:
A critical time, you'll probably notice a drop-off in showings with the massive marketing that's being done. If you've gotten this far without an offer, Steven and you, the seller, may have been mistaken on the price. 'A listing that's priced right for the market place should receive offers within the first 30 days.' Robert Bruss, San Diego Union/Tribune real estate expert.
It's time to re-evaluate our price. A price adjustment is usually the wisest thing to do now, if you want to sell, and get the highest price possible. Buyers, at this stage, always ask, 'How long has it been on the market?' They (buyers) are very price and time sensitive. 80 percent the marketing of your home is the PRICE! Mike Ferry-International real estate expert.
To protect you, expect me to call and discuss a price adjustment.

IF NOT SOLD IN 45 DAYS:
Everything in the marketing machine is continuing. You will be sent an up to the minute marketing update of recent sales (or lack of them) and a list showing what the competition is doing price-wise. Bare in mind, to compete, we have to be better than them. If we